SAMSUNG.COM/US

SAMSUNG.COM/US

SITE MIGRATION

RELAUNCH

Samsung.com/us Relaunch

The migration of over 2,000 of Samsung's product pages to a newer, more updatable platform (AEM) in 2017. 

Updated Components: Homepage, PFS, PF Header, PCD, PLP, PDP, and All Deals pages for Mobile, TV/HT, Computing, Home Appliances, Smart Home. 

My role: Content Creations, Digital Assets Production, Iconography, Promotional / Content Updates on a daily basis.

Year: 2017-2018

content-creations

SAMSUNG 

SAMSUNG 

SAMSUNG 

ICONOGRAPHY

ICONOGRAPHY

ICON INSPIRATION / CONCEPTING

ICON INSPIRATION / CONCEPTING

ICON INSPIRATION / CONCEPTING

When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.

When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.

ICON DESIGN PRINCIPLES

ICON INSPIRATION / CONCEPTING

ICON DESIGN PRINCIPLES

Icons should be simple, context-relevant and legible even at minimum size. We’ve created the current icon library as a guide to make sure all icons fit into our system.

When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.

Icons are visually optimized to appear the same across both black and white background, keeping the consistent line-weights for each set.

When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.

icon-design-principle-01

STANDARDIZATION

ICON INSPIRATION / CONCEPTING

STANDARDIZATION

For icons that will be used across categories, we've standardized the usage to ensure consistency and easier implementation.

When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.

icon-design-principle-02

COLORS

ICON INSPIRATION / CONCEPTING

There are primary and accent colors for the specific icon use cases.

When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.

icon-design-principle-05
icon-design-principle-06

WHERE ICONS LIVE

ICON INSPIRATION / CONCEPTING

Systematic feature icons that being used across all catagories on
the global samsung.com site.

When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.

Systematic feature icons that being used across all catagories on the global samsung.com site.

icons-on-PLP
icons-configurator

Full set

VIEW MORE PROJECTS

Samsung Galaxy S10Website Design

Samsung Home AppliancesWebsite Design

JBL Pulse3Website Design

EssieConcept art

Paper by FiftyThreeProject type

Dribbble â€” LinkedIn ï»¿â€” theshkim@gmail.com

© 2020  l  Seonhwa Kim